Design
I use design to steer communication. When design is working well, it reinforces the message without drawing attention to itself. My work focuses on clarity, hierarchy, and restraint, using visual systems to guide readers through information.
I design many day-to-day materials myself, particularly when consistency, speed, and brand alignment matter. For larger initiatives, I work closely with designers and agencies, helping shape direction, review work, and ensure that design decisions support the underlying strategy and voice.
The examples below reflect how I apply design judgment in practice, across internal and external materials with different audiences and goals.
Living Branches (Life Plan Community)
Mailed postcard supporting in-person tours, designed for clarity and conversions
A respite care service brochure that reduces cognitive load for families making time-sensitive care decisions
Bucks County Free Library
Boston Children’s Primary Care Alliance
Biannual catalog for a 65+ lifelong learning institute, designed to balance clarity, warmth, and consistency across issues
A resident-facing direct-mail letter designed to feel personal and motivating rather than promotional
Donor-facing brochure centering an impact story while making planned giving options approachable
A recruitment brochure that reframes entry-level healthcare work as a long-term career pathway
